"Thanks for contacting us. We'll get back to you very soon."

"There was an error processing your request. Please try again later."

Trendio Resources

Genuine insights about the ever-changing landscape of Video Commerce

Inside Trendio's Agentic Software Factory: How We Rebuilt Engineering to Ship Your Features in Days, Not Quarters

Inside Trendio's Agentic Software Factory: How We Rebuilt Engineering to Ship Your Features in Days, Not Quarters

Every brand we work with has a list. The extra column in the creator report. The custom rule for Sample Approvals. The particular payment method nobody warned us about. The tweak to the paid-ads dashboard that would save the team four hours a week.

In most client-provider relationships, that list has a name: the backlog nobody talks about. Requests go in, and somewhere between "great idea" and "next quarter," they quietly die.

We decided that was unacceptable. So in March 2026, we rebuilt how Trendio's engineering team works — around AI agents.

Here is what we did, why we did it, and — most importantly for you — what it does not change.

First, What This Is Not

Let's clear this up before anything else, because "we added AI" has become a euphemism for "we made it cheaper and worse."

We use AI agents for one thing only: writing and shipping software. Not for your strategy. Not for creator selection. Not for the person who picks up the phone when a launch goes sideways at 11pm. Not for the judgement calls that make a boutique managed service worth paying for.

Trendio is a premium, hands-on partner. That is the product. The "AI coding agents" are behind the wall, in the engineering room, doing what developers, CI pipelines and code linters have always done — just far more of it.

What changed is not who serves you. What changed is how fast the thing you asked for actually appears.

The Problem We Set Out to Solve

Our engineering was working exactly the way most good engineering teams work.

Three-week cycles. From "we agree this is a good idea" to "it's live," three weeks was a good outcome. Often it was longer.

🔗 Heavy internal dependencies. The frontend specialist waited on the backend specialist, who waited on the infrastructure specialist. As one would expect, this had an impact on release dates.

📝 Thin definition. Requests arrived as a sentence and got interpreted three different ways. Rework was frequent, not the exception.

🚧 A bottleneck at coding. Ideas were never the constraint. Typing was. The single slowest step in turning a client request into working software was a senior engineer writing lines of code by hand.

Every one of those was a tax paid by our clients, in weeks.

What We Built

We built what we call an Agentic Software Factory: a single, versioned "operating manual" that defines how software gets built at Trendio, and a roster of AI agents that follow it.

The numbers, as of today:

  • 1 central toolkit — one source of truth for our coding standards, playbooks, quality gates and role definitions
  • 6 codebases onboarded, with the seventh queued
  • 9 specialised agents across the stack
  • 20 versioned skills, written once and reused everywhere

The critical design decision is that last point. Our standards are not advice pinned to a wiki that half the team remembers. They are code. Every agent, in every codebase, inherits the same quality gates, the same testing discipline, the same security checks. Consistency stopped being a matter of individual diligence.

An AI Team That Mirrors a Real One

For us, AI was never about downsizing the Tech Team. For us, AI was never about downsizing the tech team. On the contrary, we want to use AI to augment each of our team members and expand their capacity with coding agents. So now, each of our human team members has a team with the same roles you would find in a well-run engineering department:

  • Product Owner — turns a request into a precise, testable specification
  • Scrum Master — keeps the work flowing and the process honest
  • Tech Lead — guards the architecture and the standards
  • Solutions Architect — designs how the pieces fit together
  • Senior Developers — specialists for each part of our stack
  • QA Engineer — writes and runs the tests, before the code exists

Each agent has an exhaustively defined role, a restricted set of tools it is allowed to touch, and a defined place in the delivery flow. They work the same way our engineers do — because we wrote the flow from how our engineers already worked.

Trendio Agentic Software Factory - A real team

Humans Still Sign Everything

This is the part that matters most to any CEO evaluating a partner who uses AI, so we will be blunt about it.

Five steps. Three of them are human.

  1. 👤 A human defines the story. What we are building, and what "done" means.
  2. 🤖 Agents write the code and the tests — tests first, always.
  3. 👤 A human reviews every single pull request. No exceptions. We read ALL the code.
  4. 🤖 Automatic deployment to a test environment, where it gets exercised.
  5. 👤 A human approves the production release.
Trendio Agentic Software Factory - What we built

There is zero automatic deployment to production. Ever. No code reaches the systems that run your business without a named Trendio engineer having read it and approved it.

On top of the human review sit automated gates the agents cannot bypass: test-driven development enforced by default, behaviour-driven specifications for backend logic, static code-quality scans on every change, and security and compliance checks built into our infrastructure pipeline.

Here is the counterintuitive result: our code is tested more thoroughly now than it was before. Writing comprehensive tests is tedious, and tedious work is where humans cut corners under deadline pressure. Agents do not get bored at 7pm on a Friday.

How Engineering Time Actually Shifted

The interesting change was not that work disappeared. It moved.

BeforeAfter
Writing codeHighMinimal — delegated to agents
Writing testsLowMinimal — handled by agents
Defining the workLowHigh — now the core job
Reviewing the workHighHigh — oversight unchanged

Our senior engineers now spend the bulk of their time on the two activities where human judgement is irreplaceable: deciding precisely what should be built, and rigorously checking what came back.

That is a straight upgrade for our clients. The time that used to go into typing boilerplate now goes into understanding your business problem properly the first time.

We Did This in Weeks, Not Years

Enterprise "AI transformation programmes" take eighteen months, three consultancies and a change-management workstream. We are a start-up. We do not have eighteen months, and neither do our clients.

As of today, the rollout is complete:

  • ✅ All codebases onboarded to the toolkit
  • ✅ All developers trained and working in the new flow
  • ✅ All processes rebuilt around it — new methodology, new ceremonies, new cadence

A developer now drives a feature from a single cockpit. A raw ticket goes in; the agents refine it into a full specification — proposal, requirements, technical design, task checklist — then execute that checklist, write the tests, validate the result and open a pull request for human review. Six commands, one workflow, agents running around the clock.

Cycle times are compressing from three weeks toward one.

Being small was the advantage here, not the handicap. Six codebases and a tight team meant we could rebuild the whole factory in weeks — and that is precisely the kind of thing that makes a boutique partner worth having.

What This Means for You

If you are a brand working with Trendio, or considering it, the practical translation is short:

🚀 Your requests ship dramatically faster. The feature you ask for in a Tuesday call is realistically live within days.

🎯 "That's on the roadmap" stops being a polite no. When the cost of building something drops, the bar for saying yes drops with it. Custom work that was previously uneconomic is now routine.

🛡️ Quality goes up, not down. More tests, consistent standards, human review on every change, and human approval on every release.

👥 You get more senior attention, not less. Our engineers moved from typing to thinking — much of that thinking is about your business.

We are not finished. Over the next 60 days we are tracking hard numbers — throughput per week, defects per thousand lines of code — because a claim about quality that is not measured is just a slogan.

The Point

Automation in a service business usually means one thing: the client gets a worse version of what they were promised, cheaper to deliver.

We did the opposite. We automated the part of our work that was never the value — the typing — and reinvested every hour of it into the parts that are: understanding your business, designing the right solution, and standing behind the result.

The agents write the code. Trendio still signs it.

About Trendio

Trendio is a video shopping technology provider and agency that works with brands across categories on TikTok Shop, YouTube Shopping and video web embedding. Trendio combines proprietary AI solutions with channel expertise to identify and engage the best affiliate creators for every brand in every channel, manage their entire video creation process, optimize brands' own video posts using video AI, manage paid ads for maximum returns and deliver best-in-class tracking. For more information, visit www.trendio.ai.

About the Author(s)

David Olmos is the Co-Founder and CTO of Trendio. A seasoned entrepreneur, David has founded and held key roles in multiple tech startups in e-commerce, social networks and mobile apps. He holds an MBA from INSEAD and a degree in Telecommunications Engineering from the Universidad Politécnica de Madrid.

Scale your TikTok Shop and video shopping business